Customer relationship management (CRM) software is a critical pillar in streamlining sales processes and work efficiency for businesses that use it. According to a research report by BuyerZone, 91% of companies with 11 employees or more utilize custom CRM solutions for their businesses. However, the initial excitement often fades away after the first few months. The software usage wanes with most sales teams stop the use of the software, citing problems with the CRM.
Here are five common CRM issues that small businesses face when implementing the system and how businesses can solve them.
1. Low Employee Engagement
A key concern for most business executives is the underutilization of the Act CRM alternative. Statistics from CSO Insights show that 43% of CRM customers utilize less than half of the features provided. A lack of awareness of what the software can achieve may lead to low employee engagement.
The best solution would be to organize a training session for your sales team by a CRM company. If your staff complain about imputing too much data, reduce the complexity of the tools.
2. Not Having Overarching Goals And Strategies
A common CRM issue is that most goals created aren’t goals at all-just a description of system features. Your sales and marketing teams must create an overarching strategy with specific, measurable targets. Avoid using your expensive CRM as a glorified contact management system. Define what sales metrics are relevant and establish a clear strategy.
3. Setting Unrealistic Data Collection Targets
It can be tempting to collect anything and everything concerning your clients and potential customers. Your staff may have become accustomed to the excel spreadsheets and word document reports over the years. CRM issues may arise from your sales team trying to adjust to the new system. Don’t go overboard on the information you collect. Determine if your company will reach its performance goals by acquiring the data.
4. Privacy, Ethical and Security Issues
Data collection may cause CRM issues regarding ways to keep the information safe from cybercriminals. Regulators are tightening the noose on the ways business owners can collect, manage and utilize their clients’ data. Some customers may have ethical concerns about the storage and use of their personal information. Consent statements, opt-in/out messages, and controlled access are critical to putting to rest privacy and ethical concerns. Addressing the CRM issues on security will depend on your storage solutions: on-premise or cloud-based software.
5. Outdated Information
A tailored CRM system allows you to capture leads through your websites and social media accounts, taking them through the buyer’s journey. You can increase your sales by managing all that customer data from a centralized depository. After a while, your CRM may be bogged down with out-of-date data. People change, and so does their data. To ensure accurate data, you may need to organize regular audits for your system. You can get rid of or re-engage unclosed prospects that are overstaying their welcome on your CRM database.
While a CRM system can revolutionize your sales process, design and implementation issues can prevent you from getting the best out of your software. For smooth implementation of your CRM project, reach out to Wired Contact.