A customer relationship management system is one of the most critical aspects of sales marketing following lead generation and engagement. According to a study by Salesforce, the use of a tailored CRM can increase your sales by up to 29%, sales productivity by 34%, and sales forecasting by 43%.
However, nothing lasts forever, and problems with CRM may start to crop up. Over time, you may receive complaints from the sales department, customer service staff, and marketing department. Sadly, the cloud-based software usage may wane, with employees opting for “shadow CRM” arrangements such as spreadsheets.
If you are experiencing such problems with CRM, it may be time to consider upgrading your system. Here are five signs that indicate that you need to overhaul your current ACT alternative.
1. Poor Data Quality
Outdated software may result in limited use of data. Your system may store a range of data relating to your customers with little value to your operations. Out-of-date information can boggle down your software, resulting in problems with CRM. Data scientists may spend up to 60% of their time cleaning and organizing data. A lack of integration of the various data silos may result in poor quality data. Upgrading your system may help improve the quality of data collected and stored within CRM solutions.
2. It’s Not In The Cloud
The modern sales team may have to access the latest information about the customers. With an increasing call to shifting to remote workplaces, your staff may need to access the CRM from wherever they may be. If your Act upgrade is not cloud-based, you may be holding back on your productivity. You may need to consider switching to cloud-based software that supports mobile connectivity. Research by Innoppl Technologies showed that 65% of sales staff that adopted mobile CRM systems achieved their targets while only 22% of non-mobile CRM sales reps hit their targets.
3. It’s Expensive To Run
Maintaining your custom CRM solutions may be costly, with the associated expenses growing over time. It can be tempting to collect anything and everything about your client’s details. However, storing this data may require more infrastructure that may overpower your small business budget estimates. Opting for small business CRMs scaled to fit your company’s needs can reduce overspending on unnecessary infrastructure.
4. Adoption Or Usage Is Low
43% of businesses that use CRM systems use less than half the features provided. A complex system may be difficult to navigate, resulting in a low adoption or usage from your staff. A customized CRM system may provide raw usage data that you can use to understand the pain points surrounding the technology usage. Upgrading your CRM can help your staff access a more user-friendly platform that is easier to operate, improving your adoption rate.
Many factors may cause problems with CRM. The four signs above may point to issues in your current system, necessitating an upgrade. If you are still unsure if you need to overhaul your current system, reach out to Wired Contact.