Does your CRM work the way you work?

WiredContact, as a product, was originally created 25 years ago. We did a complete re-write of the product 15 years ago. The re-write was necessary because over the first 10 years of it’s existence, our customers communicated something to us that we had overlooked.

Almost each and every customer we interact with (individuals to teams as large as 100 or more) think they do business “the standard way”. Essentially, just like everyone else. However, even though our customers tell us they do business the standard way, each customer does things differently.

In order to provide and service software for teams, you need to be able to convince them to change their ways, or modify your software to work the way they do. As a software provider, we chose the latter, and as a result, we had to rewrite the software from the ground up.

Over the years, our customers keep surprising us with new “standard ways” to do business. And fortunately, our architecture allows us to do that.